OVER HALF A CENTURY OF SERVICE...
From little things, big things grow. Booran Holden first opened in 1965, in Booran Road, Caulfield. From one site, selling and servicing GM brands Holden and Vauxhall, the group has grown into one of the biggest privately-owned automotive groups in Australia.
Booran expanded alongside the Holden brand, taking up permanent residence in Cheltenham in early 1991. In 1995 the group expanded the Holden franchise into Dandenong, and four years later we added the Suzuki and Peugeot franchises to an ever-growing Dandenong location.
Cranbourne Holden opened in May 2004, while in 2010 we introduced KIA our Cheltenham location. In 2012 we added Hyundai in Berwick and South Morang to complement the group.
In 2016 Booran Motors acquired two new dealerships: Dandenong Mitsubishi and Dandenong Hyundai. The Booran Group employs over 300 people and is one of the most progressive businesses of its kind in the motor industry.
We pride ourselves on being family-owned and operated for over two generations. Our large, longterm, loyal employee base provides vast industry knowledge. Over 25 percent of our staff have 10-plus years of employment with the company.